In May 2025, we set foot on the vibrant land of Riyadh with great anticipation to participate in the inaugural Saudi Wire & Cable Exhibition. Though it was the exhibition's debut, the results far exceeded our expectations! In this dynamic Middle Eastern business hub, we not only successfully tapped into the local Saudi market but also gained high-quality client resources from across the region, injecting strong momentum into our global expansion.

To this day, the three-day exhibition experience still fills us with excitement! The steady stream of professional visitors, in-depth technical exchanges, and continuous partnership opportunities all underscored the immense potential of this emerging market. As one of the first Chinese companies to participate in this landmark industry event, we take great pride in our involvement and look forward with enthusiasm to future collaborations!

Here are the details of this highly rewarding exhibition:

Exhibition Name: 2025 Saudi Arabia Metal Fluid Industry Exhibition
English Name: Metalflow Alliance Saudi Arabia
Venue: Riyadh Front Exhibition & Convention Center
Date: May 5–7, 2025
Organizer: Messe Düsseldorf, Germany

Exhibition Introduction:
As the only country situated at the crossroads of Europe, Asia, and Africa with coastlines along both the Red Sea and the Persian Gulf, Saudi Arabia boasts unparalleled natural resources and has emerged as one of the world’s fastest-growing economies, offering immense market potential. Since 2001, Saudi Arabia has been China’s most important trade partner in the Middle East, and in 2022, it became China’s first trillion-dollar-level trade partner in the region. Additionally, in 2016, Saudi Arabia launched its national transformation plan, Saudi Vision 2030—dubbed the Saudi version of "Reform and Opening-Up"—which has created significant opportunities for businesses across industries such as manufacturing, infrastructure, energy, and more to explore this emerging blue-ocean market.

The metal fluid industry and related sectors have garnered global attention. With expanding industrial scales and increasingly refined supply chains, the industry has entered a new innovation-driven phase, unlocking broader application potential in electronics, automotive, and energy sectors.

In 2025, leveraging its strong influence in global industrial exhibitions, Messe Düsseldorf will debut the Metalflow Alliance Saudi Arabia (Metalflow Alliance SA). This exhibition will cover seven key themes in the metal fluid field: Wire (cables & wire), Tube (pipes & tubes), GIFA (foundry technology), METEC (metallurgy technology), THERMPROCESS (heat treatment), NEWCAST (precision casting), and VALVE WORLD EXPO (valves). The event aims to open doors to the metal fluid industry, establish a one-stop communication platform, and create business opportunities for exhibitors.

Exhibit Categories:

Cables & Wires, Pipes & Tubes: Stainless steel tubes, non-ferrous metal tubes, plastic pipes, composite pipes, pipe materials, fittings, accessories; pipe production, processing machinery, equipment, tools, anti-corrosion solutions, welding & heat treatment tech; pipeline measurement, inspection devices, monitoring instruments, testing equipment, etc.

Wire & Cable Production & Finishing Machinery: Auxiliary processing materials, specialty wires & cables, measurement & control tech, inspection engineering, etc.

This exhibition served as a strategic platform for entering the Saudi market and reinforced our commitment to expanding in the Middle East. We look forward to future editions and further growth in this promising region.